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For us, a home is more than bricks and mortar. Moving house can be a catalyst for a new way of life, an opportunity to change more than just your address, and a chance to discover what it is that makes you #lovewhereyoulive

We founded Pendefords with one simple aim in mind – to help you to love where you live. Inspired by our move to the Broadland village of Coltishall, and the vibrant and welcoming community that we’re now a part of, we want to help others find the home which is right for them, and we believe that our philosophy of working flexibly with a select client group gives us an advantage over larger, high-street estate agents and online-only businesses.

Because we only work with a handful of clients at once, we have the luxury of taking the time to really understand your motivation for selling your home, which helps us agree the best strategy to successfully market your property. Our individual approach means that we can offer a range of tailored services; helping you to prepare your home for sale, professionally photographing your property, and managing and conducting unhurried viewings to really show off your home to its best advantage and helping to secure the best possible price.

To help us build the right relationships between buyers and sellers, at Pendefords you’ll deal with one single point of contact all the way through the process, from Valuation to Completion – meaning that the person who sells your home is a person who knows your home – and who really knows you.

Lucy Headland has been successfully selling homes in Norfolk since 1995. Recognised as one of the most influential female Estate Agents in the county, Lucy has built and managed estate agency offices for national and independent firms, and has a reputation within the industry for her no-nonsense approach and genuine passion for helping people to secure their ideal homes.

“I’ve always understood that estate agency is not about property, it’s about people. Moving house is a life-changing decision, and I love helping people to buy and sell their homes, so that they can move forward in their lives. That’s why I started Pendefords, because it’s always been a dream of mine to build an estate agency which puts people at the very heart of the business.


Everyone has their own reasons for wanting to move on, and at Pendefords we treat every property and every customer as an individual, making sure that we can give buyers and sellers the time and attention that they need to make important decisions which, after all, will affect the rest of their lives.”

Gareth Headland is a marketing strategist with a 20-year history of delivering solutions for some of the most recognisable brands in the world. Norfolk born and bred, he has worked locally, nationally and internationally, with a focus on understanding what motivates people to engage, and ultimately to buy.

“People and their stories are at the heart of everything we do at Pendefords, and it’s fantastic for us to be able to help our customers to move to the next chapter in their lives. My passion for a good story helps me to understand our clients’ needs and to work with them to present their home to the world in a way which captivates the interest of potential buyers.


I’m incredibly lucky to have the opportunity to work in our own, family business – combining my lifelong interest in property and architecture with my career in marketing and strategy to create an independent and completely individual offering for our customers in my home county of Norfolk.”


At Pendefords. we don’t just focus on the houses that we sell. We focus on the people who live in those houses, the stories that make up their lives, and the communities that they are a part of. By understanding all these elements, we’re able to match prospective buyers and sellers together to ensure that wherever you move with us, you can be confident that you’ll #lovewhereyoulive.

Homes for sale

So that we can concentrate on getting to know our clients and their homes, we only represent a small number of individual properties at any one time. Click here to view our current portfolio.

Thinking of selling?

If you’re thinking of putting your home on the market, we’re happy to pop round for a coffee and help develop a no-nonsense, practical strategy to help sell your home with the minimum of fuss. Click here to register your details.

Mortgage advice

We offer access to local, independent financial advice and planning services, with regular advice clinics held at our Horstead offices.

Our story

Find out how our decision to move to one of Norfolk’s oldest Broadland villages inspired us to start Pendefords, and why we believe passionately in helping you to #lovewhereyoulive


If you’d like our help to sell your home, if you’d like to view one of our specially selected properties, or if you’d like to find out more about how our individual approach to estate agency can help you to #lovewhereyoulive, then get in touch today.


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01603 334433

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